Selling Chelan Real Estate?
If you're serious about selling a home in today's Chelan real estate market, one of your most important marketing tools is going to be the photo you take of the exterior. With over 80 percent of all home buyers starting their home search on the Internet, this photo is going to be the first thing they see, if it's a bad one, it will also be the last. Like a good portrait, a good photo shows off the house's best features and draws people in. Here are some tips and ideas to make your home stand out from the rest.
Dress it Up
The first thing to do before you start is to clean up the property. There's nothing more unnecessary than trash cans and overgrown lawns. Get out the weed whacker and stash the trash. Try arranging some potted plants on the porch or creating a nice seating area. Any time you spend preparing the outside of the home will be time well spent and will prepare you for showing it when buyers start calling.
Keep it Lit for the photo
Photography is all about lighting. Fortunately, when it comes to taking exterior photos, getting enough light on the subject isn't usually a problem. All you have to do is take your photo from the right angle at the right time of day. Make sure the sun isn't shining from behind the house or you'll end of with a silhouette of the building. Instead, you want the light to be coming from behind the camera or from the side, illuminating the front of the house. And while you want to get enough light on your subject, you also don't want to have too much. Early morning and early evening are great times of the day to take outdoor photos. The color of the light at the beginning and end of the day tends to be warmer, producing more compelling colors in the resulting photos. Noonday sun is glaring and should be avoided.
What's Your Angle?
Though you don't want to get too experimental, you do want to find the best angle to capture your subject from. Take a quick tour of the property with the camera to discover the best angles. You'll likely want to experiment with a variety of shots. Try a tight close up that fills the frame with house, then try including various additional elements if there are any. Workshops, outbuildings, paved front walks, mature landscaping, waterfront and views should all be included when possible and aesthetically pleasing. See what works.
Check out staging photos
The internet is chalk full of photos of staged home on the inside and the outside. There is no reason that your home should be lousy paint and 80's wallpaper when you have so many designs to choose from these days. Look through them and try to make your home as neutral as possible. People don't want to be looking at your home and thinking "work". Try to make it appealing to men and women and create a sense of calm and fluidness. Out with the wallpaper, in with the beige paint. And remember, no themed rooms.... nothing can turn off a buyer more.
For more tips and tricks for staging your particular Lake Chelan home, contact me today. Plus, my Tyler Texas real estate partner has a great article on home staging.
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